Integration. Easy word to be pronounced, usually interpreted as the union between actions above e below the line. But for us it has another meaning - broader, more complete and synergetic. The true integrated communication, or Comunicação Total®, as we call it, rises from a concept and not from a plan for a commercial. And, this already demands a deep change in attitude and the way of thinking, since the market usually prepares advertisers and not necessarily communication professionals. The search for a winning concept as a starting point is a question of mindset and processes. That is how we work.

In our model, multidisciplinary and specialized professionals gather in order to solve a problem by investigating the whole production chain with a methodology that generates knowledge and learning. Only after that do we get to the creation of a concept that has the strength, relevance and purchasing motivation to function at all contact points. It is just then that the different areas are effectively integrated, generating a more involving, synergetic, profitable and results-oriented communication. That is Comunicação Total® - a practice that is so intrinsically linked to our history and culture that it has become our trademark.

Antonio Fadiga
Strategies and Businesses Director