Totalcom is a holding company which controls the companies that are part of Total Group of communication. It was created in 1996 with the objective of making communication business more complete and profitable through the synergy of several kinds of expertise in the area. Currently is the largest group of advertising communication in Latin America with 100% of independent capital and also the first Brazilian multinational in this sector.

Present in Brazil, Argentina, Colombia and Portugal it has acted as a supplier of strategic integrated communication solutions, gathering companies that render services in the areas of advertising, commercial intelligence, digital marketing, promotional marketing and events, marketing activation, incentive marketing, loyalty, CRM, marketing one-to-one among other specialties. To get to this position in leadership, Totalcom has bet on the Brazilian talent and in the potential of Latin-American market. It has challenged an almost imperative tendency among Brazilian publicity companies to associate with foreign groups and decided, on the contrary, to expand its business abroad. Today, one can affirm that it is the only communication holding, that has its headquarters in Brazil, but it is in fact Pan-American.

The careful expansion of Totalcom within Latin America was done through the acquisition of regional companies that acted prominently in their local markets, a strategy that transformed the holding in the only communication group with ability to think globally and act locally.

A pioneer, it has launched the Glocal® Concept, recognized in the market and widespread throughout the famous phrase “think globally, act locally.” Today, this concept is the trademark of the Total Group in more than 16 countries.

Besides the Glocal ® vocation, all the companies of the group follow the same working method, guided by the philosophy of Total ® Communication Creativity, boldness and pro-activity are some of the characteristics that together with the multitude of skills, make Total Group such a unique group.